Andrew David Joseph Hall

Proposal for a Master of Business Administration (MBA) Degree Program

The Framingham State College Seal

EXPEDITED PROGRAM APPROVAL

SUBMITTED TO THE

MASSACHUSETTS BOARD OF HIGHER EDUCATION

Submission Date: August 17, 2006

FRAMINGHAM STATE COLLEGE

100 STATE STREET

FRAMINGHAM, MASSACHUSETTS

I. PROPOSAL DEVELOPMENT

II. PURPOSE AND GOALS

III. NEED FOR THE PROGRAM

IV. CURRICULUM

V. ACADEMIC INTEGRITY AND RIGOR

We are confident that the academic integrity and rigor of the MBA program’s degree requirements will produce graduates who have mastered the required learning outcomes and who are competitive in the field as mid- to high-level managers. The integrity and rigor of coursework and the program are ensured through:

  1. The assessment of learning, presented in the subsection "Program Assessment";
  2. Strong participation by full-time faculty, who advise and teach in the program;
  3. Syllabus guidelines for faculty - see Appendix P;
  4. Adherence to a prescribed course sequence;
  5. Faculty evaluations;
  6. The Capstone Seminar;
  7. Student e-Portfolios and other methods of Program Assessment referenced in the subsection "Program Assessment".

In addition to affordability and convenient location, the proposed Framingham State College MBA program is distinctive from existing MBA programs in the MetroWest area in several aspects, which include (1) the four-credit course model and (2) the availability of hybrid and online courses. The four-credit model supports course design and content that explores the subject area at greater depth than that of three-credit courses. Students have more opportunities to explore and develop specific areas of interest within the discipline. The model also provides increased contact with faculty and peers, allowing students to build stronger professional relationships.

The second distinctive aspect of the program is the availability of hybrid and online courses, which provide increased scheduling flexibility for working adults, as well as reducing costs related to commuting. Online courses also provide opportunities to develop and improve communication and coordination skills essential to virtual teams, which are increasingly used in business.

Online courses

One of the distinctive aspects of Framingham State College’s MBA program is the availability of hybrid and online courses. The rigor of online courses at Framingham State College is ensured in a variety of ways.

  1. There is a full-time Director of Distance Education, through the Office of Academic Technology and Distance Education, who oversees online learning and teaching, and provides a variety of training opportunities and support services to students and faculty, including online and on-campus workshops, conferences, a 24/7 help line, and online tutorials.
  2. Faculty who teach online courses are evaluated by students and by the Chair or Coordinator, as with on-campus courses.
  3. Framingham State College faculty are conversant in the use of instructional technology. They have been using Blackboard, the College’s web-based learning system, to enhance and supplement their on-campus teaching since 2000.
  4. The Blackboard learning system allows for a high level of student participation and collaboration. Faculty are instructed in the latest online pedagogy, in order to develop interactive, stimulating and challenging classes. Students actively participate in virtual classrooms through the use of discussion boards, virtual teams, standard chat rooms, and chat rooms with “white boards”. Additional collaborative features added for the coming academic semester are Course Journals, Personal Reflection Journals and Group Journals.
  5. Online classes are designed to meet the learning objectives specified by the AACSB.
  6. Online learning is assessed through many of the same methods used for on-campus classes, such as written assignments, projects, reports, timed tests, and virtual classroom participation.
  7. The syllabi for online versions of courses in the program, such as 12.942 Marketing Management included in Appendix Q, demonstrate the level of rigor and depth that is expected at the graduate level.
  8. The College actively participates in Massachusetts Colleges Online ("MCO") a state-wide consortium of State Colleges and Universities

Comparison of graduate and undergraduate syllabi

Three graduate courses were selected and compared and contrasted with their undergraduate counterparts, to demonstrate their integrity and rigor. They are presented below.

Current Undergraduate Applied Organizational Theory and Management Syllabus compared with proposed MBA Management and Leadership Syllabus

The current syllabus for 12.280 - Applied Organizational Theory and Management (undergraduate) is given in Appendix R.

The proposed syllabus for 24.904 - Management and Leadership (MBA) is given in Appendix S.

The key differences between the two courses are summarized in Exhibit 28.

Exhibit 28 - Key differences between current undergraduate and proposed core MBA Management and Leadership courses.
  12.280 - Applied Organizational Theory and Management 24.904 - Management and Leadership (MBA)
Course Objectives The course introduces concepts of leadership and organizational behavior and the student will begin to develop the complex understanding needed by managers… Students will understand the latest theories of leadership and organizational behavior but will be practicing these theories and related processes at the same time.
Assigned Text Kreitner and Kinicki, Organizational Behavior Greenberg, J. Managing behavior in organizations.
(plus additional current management and leadership texts)
Assigned Readings Approximately two chapters per week from assigned textbook Approximately 4 chapters per unit from various texts (integration of material from various texts by compare, contrast)
Other Assignments Career Research Project, Journal Reflections on Exercises Discussion Board postings on Discussion Questions, Compare-Contrast Questions, Student Real
World Examples
Evaluation 2 objective exams, career research project, small group research project, exercise reflections, participation. On-line primary postings (compare, contrast and give examples from student real life organizational experience) on a weekly basis, on-line reply postings on a weekly basis, team research report.
Skills Assessment Students will create and be graded on written and well as oral reports on both an individual and group basis. Students will create and be graded on all written postings and reports.

Current Undergraduate Managerial Finance Syllabus compared with proposed MBA Financial Management Syllabus

The current syllabus for 12.300 - Managerial Finance I (undergraduate) is given in Appendix T.

The proposed syllabus for 12.978 - Financial Management (MBA) is adapted from a syllabus in use in another MBA program by one of the professors who is to teach the course at Framingham State College is given in Appendix U.

The key differences between the two courses are summarized in Exhibit 29.

Exhibit 29 - Key differences between current undergraduate and proposed core MBA Finance courses.
  12.300 - Managerial Finance I 12.978 - Financial Management (MBA)
Course Objectives "An understanding of finance" "A sophisticated understanding of finance"
Assigned Text Chambers and Lacey, Modern Corporate Finance: Theory and Practice, 4th Edition, Hayden McNeil.
This text was designed for an introductory undergraduate course in Managerial Finance.
Principles of Corporate Finance by Richard Brealey, Stewart C. Myers and Franklin Allen, published by McGraw-Hill, New York.
This text is designed for graduate finance classes and assumes far greater knowledge of business and finance on the part of the student.
Assigned Reading Readings for the course come from the text and from a
Course Notes Supplement
Readings for the course come from the text and from Harvard Business School ("HBS") Notes (for example " Note: Assessing a Firm’s Future Financial Health") and News-media.
Other
Homework
There are 14 problem sets drawn from questions presented in the text. Two problem sets for time value of money require students to use a sophisticated understanding of the Time Value of Money to, for instance, calculate the likely value of a pension given a particular pattern of savings and life expectancy, a discount rate and an inflation rate.
One HBS problem set requires students to calculate departmental Weighted Average Cost of Capital and another requires students to work with multi-period pro-forma accounting statements for projects in order to derive and value project cash flows.
Four HBS Business Case write-ups are also required.
Evaluation 3 exams account for 2/3rds of the grade. The exams are mostly short answer with some multiple choice.
Completion of Homework, attendance and Participation in the Stocks Quest game account for the remainder of the grade.
4 case write-ups account for 2/3rds of the grade. The case write ups test both written communications skills and require the analysis of financial accounting statements and the application of concepts and tools to actual problems and issues in Financial Management.


Because they are open ended, they allow the student to demonstrate the depth and breadth of understanding appropriate to an MBA.
The problem sets account for the remainder of the grade.
Calculations and Math Students are expected to master the use of a financial calculator. Students are expected to show proficiency with a spreadsheet ("Excel") and to master the use of the "Financial Formulas" available in Excel.

Current Undergraduate Marketing Syllabus compared with proposed MBA Marketing Management Syllabus

The current syllabus for 12.371 - Marketing (undergraduate) is given in Appendix V.

The proposed syllabus for 12.942 - Marketing Management (MBA) is given in Appendix Q.

The key differences between the two courses are summarized in Exhibit 30.

Exhibit 30 - Key differences between current undergraduate and proposed core MBA Marketing courses.
  12.371 - Marketing Management 12.942 - Marketing Management Online (MBA)
Course Objectives Identify and discuss market oriented corporate, business, & marketing strategies.
Identify and discuss the marketing environment for market opportunities. Understand the impact of the environment of marketing decisions.
Identify strategic options for Implementing marketing strategies
Discuss strategic growth strategies
Develop a strategic plan
 
Discuss, analyze & develop market oriented corporate, business, & marketing strategies.
Discuss, analyze & develop market oriented corporate, business & marketing strategies
Analyze using models and study the impact of the marketing environment on market opportunities
Devise plans for implementing marketing strategies
> Identify market opportunities, gather necessary information, develop market strategies with an implementation plan
Build a comprehensive marketing plan with supportive research
Assigned Text Mullins, J.; Walker, O. and Larreche, J. Marketing Management, 5th edition   McGrawHill/Irwin Publishing. 2005.
 
Case assignments from the text
Mullins, J.; Walker, O. and Larreche, J. Marketing Management, 5th edition   McGrawHill/Irwin Publishing. 2005.
YOU MUST BUY TWO CASES [IKEA & Marvel Enterprises] from Harvard Business School Online at http://harvardbusinessonline.­hbsp.harvard.edu­/b02/en/cases/cases_home.jhtml)
Assigned Reading Read cases from the text , analyze & present one with a partner based on the format provided.
 
Research one Journal Article that is related to the consulting project you are working on. Apply the articles lesson to your project. Discuss the impact of your finding.
 
Analyze two Harvard Business School Cases defined on the syllabus. You should draw strategies and tools from the chapters relevant to the case issue and follow the case analysis guidelines when writing the case. It includes the Porter Diamond, SWOT and the BCG Matrix for analysis. Financial calculations are required as indicated in the format.

Contribute two Current Events articles in class during the semester and be prepared to discuss its application to marketing information.
Research two Journal Articles that are related to the chapter topics being studied  Briefly summarize the main points of the article discuss the application of these concepts to the company you work for or a company you are familiar with. Use examples. You must share with students online and discuss your conclusions.

Find two Current Events online during the semester that are examples of marketing challenges/innovations/ strategies and link them to topics in the chapter. Discuss the strategy that the company employed and why or suggest a strategy they should have employed and why. Post in the discussion board online. All students are expected to read all the current events and express your opinion.
Articles collected by the professor & students shared with the class during the semester that is relevant to class topics and student interest.
Other Homework In class & short assignments as they arise. Weekly chapter discussion questions on line.
Evaluation 40% One group consulting assignment written & oral
15% One group case written & oral
10% >One individual journal article
10% One Final Exam
5% Individual Final Paper
5% Two individual current events
5% Class Participation (attendance>, class participation)
25% One group written marketing plan
25% Two group written cases
20% Two individual journal articles on related topics, explained and shared online with class
20% 10 Individual chapter discussion questions
5% Two individual current events shared online with class
5% Class Participation (attendance, online & in class participation)
Other Weekly current events discussion in class. Be prepared to discuss weekly chapter questions/statements online.

VI. FACULTY

VII. ADMINISTRATION AND OPERATION

VIII. RESOURCES

IX. EXTERNAL REVIEW